Ember Bioethanol Fireplace – Freestanding Black Edition
Ember Bioethanol Fireplace – Freestanding Black Edition
et
Delivery
Returns
Support
We're here to help with any question.
Email us at contact@purflame.co.uk or call +33 6 08 83 39 07, Monday to Friday, 8:00 AM – 5:00 PM.
Description
Freestanding. Uncomplicated. Real fire.
Ember doesn't ask for a wall, a mount, or a plan. Set it down, and it becomes the room's centrepiece.
Finished in black with an electroplated metal body, it's built to move with you from the living room to wherever the evening happens next.
A genuine, moving flame not a simulated effect in a shape made to be seen from every side.
Specifications
| Dimensions | |
| Product dimensions | 800 × 500 × 350 mm |
| Net weight | 7.2 kg |
| Gross weight | 8.5 kg |
| Packaging dimensions | 51.5 × 48.5 × 38 cm |
| Build | |
| Installation | Freestanding, floor-standing |
| Material | Metal, electroplated finish |
| Colour | Black |
| Performance | |
| Fuel | Bioethanol |
| Heating function | None — flame only |
| Bulb / dimmer | None — real flame |
| Battery / wireless | None |
Premium Craftsmanship
Every Pure Flame fireplace burns genuine bioethanol fuel — a real, moving flame, not a simulated effect or LED substitute.
No chimney, flue or professional installation required: position it, fill it, and light it.
Delivery and Returns
Orders are dispatched within 1 to 2 business days and arrive within 5 to 7 business days. Delivery is free across the UK.
Not the right fit? You have 30 days to return it. Faulty or incorrect items are returned free of charge; for a change of mind, return shipping is at your own cost.
Full details in our Shipping Policy and Refund & Return Policy.
2 Year Warranty
Every Pure Flame fireplace is covered by a 2 year warranty. If anything's wrong, contact us at contact@purflame.co.uk and we'll sort it out.
Full terms in our Terms of Service.
Customer Reviews
Reassured and extremely easy to use
"I was honestly nervous about having a real flame indoors without a chimney, but it's been completely fine — the instructions were clear and I felt confident using it from day one."
Premium finish, not cheap plastic at all
"I nearly didn't order because I assumed it would look like a plastic gadget next to the rest of my furniture. It doesn't — the finish is genuinely well made."
The perfect housewarming gift
"I bought this as a housewarming gift and was worried it would just sit in a cupboard unused — it didn't. It was set up and lit the same evening."
Brought my rented living room together
"I live in a rented flat so a real fireplace was never an option for me. This is the first thing I've bought that's made the living room feel finished instead of just furnished."
A absolute conversation starter
"Guests always ask about it. It's become a talking point in a way I didn't expect from what is, technically, just a heater."
Beautiful packaging and presentation
"It arrived properly presented, not like a random box off a shelf. Felt like a proper gift, not just 'a thing I ordered online'."
Looks even better than in photos
"I was worried it might look like a gimmick in photos versus real life — it doesn't. It's genuinely the centrepiece of the room now."
Holds up against built-in options
"I was comparing it to a proper built-in fireplace and honestly, for what it is, the build quality holds up. Wouldn't look out of place in a much more expensive room."
Zero DIY required
"The person I gave it to has zero DIY skills and still had it working within minutes. That was my biggest worry before ordering."
Lovely item, keep fuel frequency in mind
"Lovely to look at, does exactly what it says on the box. I wish I'd known in advance how often I'd need to top up the fuel — would have been useful info before ordering."
Frequently Asked Questions
Do I need a chimney or professional installation?
No. No flue, no chimney, no structural work. Position it, add bioethanol, light it.
Is it safe to use indoors?
Yes, when used as directed. A real flame with no smoke, ash or soot. Use in a well-ventilated room and follow the enclosed safety instructions.
Will it heat the room, or is it purely decorative?
Mainly ambience and visual warmth. It gives off some radiant heat, but it's not a replacement for your main heating.
Does it produce smoke or leave a smell in the room?
No. Bioethanol burns clean: no smoke, no soot, no lingering smell.
Is the flame real, or is this just a design object?
Both. A genuine, moving flame, not simulated or LED, in a sculptural, minimalist form.
Does it arrive ready to use — is it a good gift?
Yes. Fully assembled, ready to light. No tools, no setup.
