Privacy policy

This privacy policy explains how Pure Flame (purflame.co.uk) collects, uses, stores and protects your personal data, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data controller
The data controller is Pure Flame, a trading name of Tangi Crozon, sole trader, 21 Barnfield Road, Crawley, RH10 8DS, United Kingdom. For any question about your data: contact@purflame.co.uk.

2. Data we collect
We collect the data you give us and the data needed for the website to work:

  • Identity and contact: first name, last name, email address, phone number.
  • Delivery and billing: postal address.
  • Orders: order history and details.
  • Payment data: processed directly by our secure payment providers; we never store full card details.
  • Browsing data: cookies, IP address, pages viewed.

3. Purposes and legal bases

  • Processing and delivering your orders (performance of a contract).
  • Customer service and follow-up (performance of a contract).
  • Meeting our legal and accounting obligations (legal obligation).
  • Sending you our news and offers, with your consent (consent).
  • Improving the website and measuring traffic (legitimate interest / consent for non-essential cookies).

4. Recipients and processors
Your data is only shared with the providers strictly necessary: website host, carriers, payment providers, emailing tools. We never sell your data to third parties.

5. Retention
Your data is kept for as long as needed for its purpose: the length of our commercial relationship, then archived in line with legal requirements (in particular for accounting records). Marketing data is kept until you withdraw your consent.

6. Your rights
Under the UK GDPR, you have the right to access, correct, erase, object to, restrict and port your data. To exercise these rights, email us at contact@purflame.co.uk. You can also lodge a complaint with the Information Commissioner's Office (ico.org.uk).

7. Cookies
This website uses cookies needed for it to work, as well as audience measurement and personalisation cookies. You can accept, refuse or set non-essential cookies at any time through the consent banner and your browser settings.

8. Security
We use appropriate technical and organisational measures (encrypted connection, restricted access) to protect your data against unauthorised access, alteration or disclosure.

Customer service
Have a question before or after your order? We're here to help.

We aim to reply to every enquiry within 24 business hours.