Ember Bioethanol Fireplace – Freestanding White Edition
Ember Bioethanol Fireplace – Freestanding White Edition
and
18+, UK residents. Subject to status. T&Cs apply.
- No chimney or flue required
- Real flame, not an LED simulation
- Clean-burning bioethanol, no smoke
- No batteries, nothing to charge
Order by Monday 14 December for delivery before Christmas.
Delivery
Returns
Support
We're here to help with any question.
Email us at contact@purflame.co.uk or call +44 7488 863538, Monday to Friday, 8:00 AM – 4:00 PM (UK time).
Good to know
Does it really give off heat?
Yes, gently. At full flame it gives off roughly 2 to 3 kW of radiant warmth, about what a small electric heater gives. Enough to take the chill off a room and feel it when you sit nearby, but not a replacement for your central heating.
What does it cost to run?
The 1.5 L burner gives 3 to 5 hours of flame per fill, so it uses about 0.3 to 0.5 L an hour. With UK fuel at around £2.50 to £4.75 a litre, that is roughly 75p to £2.40 per hour, depending on the fuel you choose and the flame size.
Buying fuel in bulk (for example 5 × 5 L) keeps it at the lower end.
Description
A real fire, for homes that were never built for one.
You want the glow of a fire at the end of the day, without a chimney, a builder or a landlord's permission. Ember gives you a living flame in any room: set it down, fill the burner, and your fire is lit tonight.
There is a moment every evening when the house goes quiet. Screens go dark, the kettle clicks off, and you look for somewhere to land. For centuries, that place was the fire. Then chimneys were bricked up, flats replaced cottages, and the hearth became something you only saw in other people's homes.
Ember was designed to give that moment back. A rounded dome on a slim stand, finished in soft matte white, so it sits as easily beside a linen sofa as in a calm bedroom corner. No cables, no switches, no screen pretending to be fire. Just a real flame, lit by hand, that moves the way fire always has.
Light it when friends arrive, on a grey Sunday in November, or simply when the day is done. Snuff it out when the evening ends. By day, unlit, it remains a quiet sculptural piece.
For people who want a real fire at home but live without a chimney, and who will not settle for an electric imitation.
- A real bioethanol flame, not an LED or a screen
- No chimney, no flue, no installation: suited to flats and rented homes
- 1.5 L burner in 304 stainless steel: 3 to 5 hours of flame per fill
- Tool-free assembly, lighting rod and snuffer included
- Matte white finish that keeps the room light, lit or unlit
Specifications
| Design | |
| Finish | Matte white |
| Dimensions | 80 × 50 × 35 cm |
| Weight | 7.2 kg |
| Installation | Freestanding, floor-standing |
| Assembly | Tool-free |
| Flame | |
| Fuel | Liquid bioethanol (not included) |
| Burner | 304 stainless steel |
| Tank capacity | 1.5 L |
| Burn time | 3 to 5 hours per fill |
| Flue required | No |
| In the box | |
| Fireplace | Ember, White Edition |
| Burner | 304 stainless steel |
| Tools | Lighting rod, snuffer |
| Documentation | Assembly and use instructions |
Use in a ventilated room, away from curtains and furniture. Never refill while lit or hot: let the burner cool fully first. Always extinguish with the snuffer and never leave a lit flame unattended. Clean the white finish with a soft, dry or slightly damp cloth.
Free UK delivery in 5 to 7 working days · 30 days to return (return postage paid by the customer for a change of mind; faulty items covered by us) · 2-year guarantee, in addition to your statutory rights.
Specifications
| Dimensions | |
| Product dimensions | 80 × 50 × 35 cm |
| Net weight | 7.2 kg |
| Gross weight | 8.5 kg |
| Packaging dimensions | 51.5 × 48.5 × 38 cm |
| Build | |
| Installation | Freestanding, floor-standing |
| Material | Metal, matte white finish, stainless steel burner |
| Colour | White |
| Performance | |
| Fuel | Bioethanol |
| Heating function | Gentle radiant heat — ambience first, not a main heat source |
| Bulb / dimmer | None — real flame |
| Battery / wireless | None |
At a Glance
| Fuel tank capacity | 1.5 L |
| Burn time per fill | 3–5 hours |
| Set-up | Simple assembly, ready in minutes |
No chimney, flue or professional installation required: assemble it, fill it, and light it.
Delivery and Returns
Orders are prepared within 3 business days and delivered within 2 to 4 business days after dispatch, so 5 to 7 business days in total. Delivery is free across the UK.
Not the right fit? You have 30 days to return it. Faulty or incorrect items are returned free of charge; for a change of mind, return shipping is at your own cost.
Full details in our Shipping Policy and Refund & Return Policy.
2-Year Guarantee
Every Pure Flame fireplace comes with a 2-year guarantee, in addition to your statutory rights. If anything's wrong, contact us at contact@purflame.co.uk and we'll sort it out.
Full terms in our Terms of Service.
Made to be lit every evening.
A sculptural piece is only worth it if it lasts. Here is what sits behind the flame.
Burner
304 stainless steel
1.5-litre fuel tank. Around 3 to 5 hours of flame from a single fill.
Materials
Metal, matte white finish, stainless steel burner
Chosen to handle heat night after night and keep its finish.
Dimensions
80 × 50 × 35 cm
Check the space around and above the flame before you choose a spot.
Weight
7.2 kg
Place it on a flat, level floor for a steady, secure stand.
Safety certified
EN 16647
Certified to the European safety standard for decorative bioethanol fireplaces.
No chimney. No installation.
No flue, no fitter, no structural work. Fill it, light it, the same day it arrives.
A real flame, not a simulation.
No LED, no screen. A real, moving fire burning genuine bioethanol fuel.
Clean-burning, by design.
No smoke, no soot, no lingering smell. A clean flame indoors, without the upkeep of a wood fire.
Simple to assemble. Nothing to charge.
No batteries, no wireless setup. A few minutes of simple assembly, and it is ready to light.
A professional-grade burner.
A 304 stainless steel burner with a 1.5-litre tank, giving 3 to 5 hours of flame per fill. Complete combustion: no smoke, no soot and no odour once the flame is established.
From the box to a real flame, in three steps.
-
01
Place it
A few minutes of simple assembly, then set it on a flat, stable floor, clear of curtains, shelves and anything that could catch.
-
02
Fill it
Pour bioethanol fireplace fuel into the stainless steel burner. Only ever fill it when it is cold.
-
03
Light it
Light the fuel with a long lighter, sit back and enjoy the evening. That really is it.
Use it in a ventilated room, never move it or refill it while lit, and always let the burner cool down completely before topping up.
No chimney required
Our story
We wanted a real fire.
Our homes had other plans.
-
The problem
Flats, new builds, rentals: most of us live without a working chimney. A wood burner means a flue, permits and builders.
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The compromise
So we settled for LED fires and screens that pretend to crackle. Pleasant enough, but never the real thing.
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The answer
Pure Flame was born from one simple rule: a genuine flame, in a piece beautiful enough to be the centrepiece of the room. No chimney, no fitter, nothing to plug in.
“Fill it, light it, and get your evenings back.”
The Pure Flame team
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Frequently Asked Questions
Do I need a chimney or professional installation?
No. No flue, no chimney, no structural work. Position it, add bioethanol, light it.
Is it safe to use indoors?
Yes, when used as directed. A real flame with no smoke, ash or soot. Use in a well-ventilated room and follow the enclosed safety instructions.
Will it heat the room, or is it purely decorative?
Mainly ambience and visual warmth. It gives off some radiant heat, but it's not a replacement for your main heating.
Does it produce smoke or leave a smell in the room?
There is no smoke and no soot. You may notice a faint scent when lighting and extinguishing, which fades once the flame is steady. No smell lingers in the room.
Is the flame real, or is this just a design object?
Both. A genuine, moving flame, not simulated or LED, in a sculptural, minimalist form.
Is it easy to set up, and is it a good gift?
Yes. Assembly is simple and only takes a few minutes, following the enclosed instructions. Then add bioethanol and light it.
How much fuel does it hold, and how long does the flame last?
The stainless steel tank holds 1.5 litres of bioethanol, giving 3 to 5 hours of flame per fill. It burns cleanly, with no smoke, no soot and no odour once the flame is established. Simply let it cool fully before refilling.
Can I use it in a flat or a rented home?
Yes. There is no flue to fit and nothing to drill or fix to the walls, which makes it a natural fit for flats and rented homes. Simply use it in a well-ventilated room.
Will it fit in my space?
You will find the exact dimensions in the Specifications tab. Choose a flat, stable floor and keep clear space around and above the flame, away from curtains, shelves and soft furnishings.
Where can I buy bioethanol in the UK?
Bioethanol fireplace fuel is easy to find online and in many DIY and garden stores. Pick a fuel made for bioethanol fireplaces, ideally 95% purity or higher, for a cleaner, brighter flame.
What if my order arrives damaged?
It is carefully packed, but if anything arrives damaged, email us at contact@purflame.co.uk with a photo and your order number and we will arrange a replacement or a refund.
