A fireplace, reimagined.
Pure Flame started with a simple frustration: the warmth and presence of a real fire, locked behind flues, permits and structural work most homes will never have.
We set out to design something different a fireplace that needs no chimney, no installation, and no compromise on how it looks or feels. Every piece is built around one idea: fire, as a design object, not a construction project.
Minimal by design, considered in every detail for anyone who wants their home to feel finished, not filled.
No installation
No flue, no chimney, no structural work. Every fireplace is ready to use as soon as it arrives.
A genuine flame
Clean-burning bioethanol fuel, a real, moving flame, not a simulated or LED effect.
Designed to last
Every piece is shaped to work as a sculptural object in its own right, built for daily use.